APPA Customer Connections Conference 2020

Hassan Shaban, Principal at Empower Dataworks, along with Josh Mitchell from Chelan County PUD, have the pleasure of hosting a session on using data to build better customer programs at the 2020 APPA Customer Connections Conference.

The Synopsis

Are my programs efficiently meeting their goals? Which of my customers have a high propensity to participate in programs? Which customer segments are under-served by current programs?

Utilities can answer all of these questions and more using easily accessible data. Program managers can then target marketing to specific customers, tweak program workflows and design effective incentives, all while getting feedback on what works and what doesn’t. Discover how Chelan County PUD has integrated data in the planning, design and marketing of their Low Income Programs and learn how you can do the same with your programs.

What’s your team’s data personality?

Take the Quiz!

Finding the energy burden where you live

Open the LEAD tool.

Search for your county or city in the search box on the upper right. Hover over your county to figure out the average energy burden. You can also slice and dice by different demographic variables using the filters on the left.

Our Favorite Resources and Guides

Energy Equity

Check out our white paper which lays out out some of the core issues related to energy equity. ACEEE also has several interesting nationwide energy burden studies.

Program Design

The EERE guide to designing residential retrofit programs is a very useful framework for gathering data then using it to create customer-focused programs.

Energy Efficiency Financing

Jill and Stephen at LibertyHomes are a treasure trove of information about efficiency financing, in general, and Tariff on Bill systems, in particular. They have a useful weekly newsletter or shoot them an email if you want to chat.


The American Community Survey and the LEAD tool are two great places to start looking for demographic data in any service territory.

Case Studies

The ACEEE Summer Study proceedings are a great resource for data-driven Energy Services case studies. Or contact us and we’d be happy to point you in the right direction.