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Author: Lacy Stockton

Presentation with hands up

Nonprofit Practices Library

March 11, 2020 Lacy Stockton Community, Data+Digital, Nonprofit

Each year, our regional community foundation offers a conference for nonprofit organizations and community leaders to sharpen their skills. We’ve presented the last couple of years on data, technical tools and experience design–the wild one that you truly missed. Enjoy…

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person searching on google home screen

What Google’s Update Means For SEO

October 29, 2019 Lacy Stockton Data+Digital

Why I love BERT, and you should too. I think it’s safe to assume that all of us use Google, and many of us have probably heard about BERT, the new Google algorithm update. An algorithm update just means that…

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roller coaster

The Secret to a Successful Website? Stop the Periodic Rebuild

August 18, 2019 Lacy Stockton Data+Digital

How to treat your website like the asset to perfect that it is–not a sporadic capital project. Websites ain’t what they used to be. But the way we think about designing them hasn’t necessarily changed as tech has improved. So…

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Case Study: Insights for Community Programs

July 17, 2019 Lacy Stockton Data+Digital

How one growing nonprofit began to streamline bookings and track program outputs Nearly everyone in the nonprofit world is talking about “measuring impact”, but what does that really mean? Take a look at how one nonprofit addressed an operational need…

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busy crosswalk of people with umbrellas (traffic)

SEO Basics: How to Drive Traffic to Your Website for Little to No Money

July 1, 2019 Lacy Stockton Data+Digital

Do you have a website but aren’t getting any traffic? Heard of SEO but aren’t sure where to start? You might have heard buzz around SEO (Search Engine Optimization) or Google rankings and how you need to have it already….

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people sitting on chairs in meeting space with large window

What to do When You Need Technical Expertise but Can’t Find the Right Hire

June 27, 2019 Lacy Stockton Data+Digital, Energy

You have options when it comes to securing technical expertise for your organization–and no, you don’t have to compromise on quality or break the bank. When Linda took over as managing director of a fledgling business, she knew she had…

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hydro electric dam with mountains in background

Understand the Key WA Energy Policy Updates in Less Than 4 Minutes

June 24, 2019 Lacy Stockton Energy

The new Washington State energy bills have over 100 pages in new requirements. Want to know which ones matter to your utility’s energy conservation programs? Read on. May in Olympia brought significant changes to energy policy in Washington State that…

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drafting tools on a table

Online Tools Every Successful Small Business Needs in 2019

June 20, 2019 Lacy Stockton Data+Digital

You need more than accounting software to thrive as a small business. Here are 4 of our favorites that your business needs. Honestly, we love tools, but not just for the sake of having them. While we’re often mistaken for…

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Quidi Vidi Brewing Company

How to Grow Your Local Small Business 24/7

June 19, 2019 Lacy Stockton Data+Digital

Learn why you should dominate Google search, especially if you’re a tiny, local business. In small communities, we pride ourselves on deals sealed with just a handshake and word-of-mouth referrals. Sure, we take the advice of our friend or neighbor…

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